Freed Golf Elevates Luxury with Deerhurst Highlands and the Valley Club Acquisition

Friday, August 16, 2024

Freed Golf, two decades after establishing the renowned Muskoka Bay Club — celebrated as one of the world’s top golf courses — has expanded its legacy by acquiring the prestigious Deerhurst Highlands and The Valley Club at Horseshoe. With these iconic properties now under its banner, Freed Golf is introducing an exclusive private resort course membership program. This elite program offers members unparalleled benefits, including unlimited golf rounds, priority tee times, access to exclusive events, and discounts on accommodations and dining across all properties.

Freed Golf’s $200 million triple crown portfolio spans 2,000 acres of Ontario’s most stunning landscapes, enhanced by world-class amenities and programs. With this ambitious venture, Freed Golf seeks to redefine membership experiences in Ontario, offering golf enthusiasts unmatched opportunities.

“We are thrilled to introduce Freed Golf as the ultimate membership program in Ontario” said Peter Freed, Founder & CEO of Freed Corp. “From the upcoming Muskoka Skybar, opening in summer 2025, to a new modern clubhouse planned at Deerhurst, and the restoration of The Valley Club at Horseshoe to its full 18-hole glory, we are dedicated to delivering excellence at every turn.”

In celebration of this remarkable launch, Freed Golf is excited to announce former Toronto Maple Leaf Darcy Tucker as its Brand Ambassador. Renowned for his passion and dedication, Tucker will be instrumental in representing the values and spirit of Freed Golf. He will collaborate with the brand to showcase the unique offerings of its properties, encouraging families, couples, and individuals nationwide to experience the perfect blend of tranquility, leisure, and recreation each destination provides. Tucker joins a distinguished team that already includes Canadian Olympic Gold Medalist Dara Howell.

“I’m honoured to join the Freed team as an ambassador for their brand. Their commitment to providing guests with premium hospitality and resorts is unparalleled, all while showcasing their deep passion for a world-class golf experience”, says Tucker. “As an avid player myself, I’m excited to help inspire and connect golfers around the world, sharing the beauty of the game at some of the best courses in the world.”

As the largest owner operator of hotel and resort communities in Canada, Corey Shepherd, President of Freed Corp. adds “The launch of the Freed Golf Membership program represents a new era for the Freed portfolio, truly bringing it together as one and offering our members exclusive access to world-class golfing, amenities and unparalleled benefits. This initiative underscores our unwavering commitment to delivering superior experiences and setting new standards in luxury and recreation. We look forward to welcoming our members and guests to experience the enhanced offerings at our premier resorts”.

To mark these milestones, Freed Golf is hosting special events on August 22nd at Muskoka Bay Club and August 29th at Deerhurst. These events will give current and prospective members an exclusive opportunity to experience the exceptional benefits of a Freed Golf membership firsthand.